Roadshow Retail: Mobile Event Marketing 2.0

It is said that the one thing constant in life is change. And that remains ever true within the event marketing industry.

Given the continual government restrictions, trade show postponements and cancelations, limited mass gatherings, prospective liability ramifications, and still many unknowns associated with the fall-out of 2020, brands have intentionally taken control of that which they can control amidst the backdrop of a fluid environment.

With a fresh perspective and an increased marketing reach, many household brands have taken again to the grassroots approach with road shows and localized guerrilla-style marketing. Consider it your food truck meets the marketplace.

From B2B to B2C, this approach, though not new, is a marketing strategy that is proving to be ever effective. It’s face-to-face approach is a welcome reprieve for those experiencing e-fatigue. And yet its custom style can cater to audiences of all sizes to ensure regulations are adhered to, touch points are branded, and safety measures are accounted for—all the while honing in on the respective captive core audience. More so, from the quality engagements to the flexibility it provides, the experiential mobile retail business model brings brands to life in a way where the ROI cost-effectively simply makes sense.

And the roadshow isn’t the only place where brands are experiencing meaningful connections, traditional brick and mortar retail is equally creatively luring shoppers with experiential campaigns to enhance the customer experience.

For more information and to learn about creative ways to connect with your audience, feel free to drop us a line at info@edrmarketing.com